MATSUDA

HERITAGE

HERITAGE

Experiments in Expression Since 1967

Innovation and experimentation have been a part of Matsuda’s DNA since Mitsuhiro Matsuda founded his fashion house in Tokyo over 50 years ago. Recognized as being one of the first designers to meld architecture with fashion, it was his ready-to-wear and eyewear creations that truly captured the attention of the world in the 1980s. His campaigns were celebrated collaborations with renowned artists, such as Nan Goldin, Jan Saudek, Juergen Teller and Bruce Weber, cementing Matsuda’s reputation as an innovator and creator of art-as-fashion. This tradition remains the cornerstone of everything we do today.